“My crown is called content,
a crown that seldoms king enjoy"
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
"Creativity is piercing the mundane
to find the marvelous"
Creativity in marketing involves the generation and execution of unique ideas that communicate a message in an original way. For instance, a brake shop can simply offer brake pads for sale. However, using creativity, that same brake shop can show the consequences of not changing brake pads. Creativity simply allows a message to be remembered, which can lead to higher brand recognition and sales.